Simple end-to-end automation for the supply chain

Our Mission

Our Mission is to make the path to Modern Logistics accessible to companies of all sizes. That starts with "Data Magic".

What do we do?

Shipamax is a platform for data entry automation within logistics. We make it simple to get up and running & scale automation technology across your entire organisation. We're committed to helping your business scale profitably, unlock process improvements, and ensure compliance in a way that vanilla OCR and manual data entry just can't.

How do we do it

Our proprietary Contextual Understanding Layer removes the need to set up and maintain templates. As logistics specialists, the platform has been purpose-built to solve the problems supply chain companies face. Finally, our Customer Success team works hand-in-hand with your organisation to ensure your project is delivered with confidence and further align to your business goals.

Shipamax at a Glance


Industry focus


Logistics documents and emails processed per year


Times faster than manual data entry


Customers automating data entry with Shipamax


Shipamax employees and still growing


Investor funding to date

Our History


Founded by Jenna Brown (CEO) and Fabian Blaicher (CTO)


Joined #1 startup accelerator Y Combinator

Raised $2.5m seed funding

Launched Shipamax data extraction platform for bulk shipping companies


Core tech adapted to support data extraction use cases, with a focus on freight forwarding


Raised $7m Series A from leading tech investors


Scaled core technology & product to serve 3 core use cases within freight forwarding & 3PL segments


Commercial invoices for customs entries launched


Shipamax acquired by WiseTech Global Group

Our Story

“The first Bill of Ladings started to circulate in the 13th Century. Today, the way we document the delivery of goods from A to B largely remains the same. These processes were never designed to handle today's volumes. Email helped us overcome the first major phase of global trade growth - it’s cheap, ubiquitous, reliable - no wonder it became the default global network of exchange.

By sitting on top of email, Shipamax enables organisations to access shipment information as if it was designed in the modern age and sent via API. There’s no need to change established communication processes between customers and suppliers.

Before Shipamax, automation for logistics was inaccessible and under-utilised. It was typically only available to the largest companies. Our technology has changed that.

By creating a simple, data-entry automation platform for logistics organisations, we’ve been able to allow logistics teams of any size to modernise their operations, increase profitability and focus on delighting their customers.”

Jenna and Fabian

Shipamax Co-Founders

Company Values

Think and act like one team

Consistent, high impact delivery

Start small to go big

A partner, not just a vendor

Backed by leading technology investors

Proudly backed by $9.5M in venture capital funding from leading technology investors, allowing us to invest heavily in the latest applied machine-learning R&D while maintaining financial stability.

Our London Office

2nd Floor, 241 Southwark Bridge Road, SE1 6FP